and that’s not necessarily a bad thing depending on how prepared you are for it. If you’ve had a pulse for the last 18 months you’ve noticed a growing trend, video on the web. Video for breakfast, video for lunch, maybe even a little video with your tapas if that’s how you like it. I’m not talking about your youtube videos of people doing stupid things via cellphone cameras or old home movies, I’m talking about professional grade video coming from the most unlikely people, still photographers.
Case and point, Vincent Laforet. Vincent was and is a commercial still photographer who has a Pulitzer Prize and a countless awards for his work at the New York Times, Vanity Fair, Time, ect, ect. This last September Vincent got a pre-production Canon 5d Mark 2 from Canon to see what he could put together with it’s new HD video capture ability. What happened next surprised everyone. In a matter of a 72 hours Vincent shot and edited a short film/piece called “Reverie” that would go on to be viewed hundreds of thousands of times in a matter of days.
Reverie turned out to be a motion picture grade piece of work. While no one was surprised by Vincent’s talent what did surprise everyone was that it was shot on a $2700 digital camera, not a $75,000+ camera that is used everyday in the motion picture industry. The success of this piece has flooded Vincent with offers for other film work and completely changed the dynamic of his brand.
So why is all of this important? It’s important because there is a growing appitite for content out there. Now just having beautiful images doesn’t cut it. People want behind the scenes video, outtakes, the making of, video shorts, and any other additional media they can get their hands on. This was part of my inspiration for my experiments with the behind the lens videos. I’m taking this a step further with my most recent purchase this week of a Canon 5d Mark 2.
I’ve only had it for a weekend and I can already see how this will be huge. I plan on expanding my skill set, my portfolio, and my audience with the introduction of high end video.
Will video replace architectural still photography? Short answer, no. But those who do both with thrive. They will produce for their clients the same stunning architectural imagery that will be used on the covers of magazines, ad campaigns for destinations and products, as well as designer’s portfolios, but they will also create compelling video to be used alongside of their still work. You will also find that many of these still shooters will be courted as directors of film projects. Check out Chase Jarvis’s amazing portfolio of still work as well as his directing work.
I wish I could say that after a weekend with the new camera I’ve got the next Reverie to show off but that would be a lie. What I do have is some footage of our 3 rescue dogs that I shot yesterday morning while unboxing the camera. Enjoy